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Opinion Leaders can act like reference groups in that they exert considerable social influence because of their product knowledge, expertise and credibility. A different type of subculture is a consumption subculture which is based on a shared commitment to a common brand or product. To meet the growing demand for luxury goods, Ferrari and other luxury car makers have modified their production processes for Asian markets.<\/p>\n<\/p>\n
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The post purchase stage is where the consumer examines and compares product features, such as price, functionality, and quality with their expectations. ‘Scarcity attraction’ is another technique, where the salesperson mentions that the offer is limited, as it forces the consumer to make a quicker decision and therefore spend less time evaluating alternatives. This ultimately leads to a choice set which includes the alternatives that are strong contenders for purchase. Consumers may choose to supplement the number https:\/\/www.faststartfinance.org\/5-lessons-learned<\/a> of brands in the evoked set by carrying out an external search using sources such as the Internet, manufacturer\/brand websites, shopping around, product reviews, referrals from peers and the like.<\/p>\n<\/p>\n